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Credit Card Processing
Affordable alternative to swipe machine using a Virtual Terminal
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Sales receipts for Virtual Terminals
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Virtual Terminal Credit Card Slips
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Credit Cards Processing Options

How to Get a Merchant Account; How to Process Credit Cards; Methods of Accepting Credit Cards; Getting a Merchant Account; Selecting a Merchant Account Provider; Get a Credit Card Swiper; Point-of-Sale systems 

On This Page:

 

Additional Resources:

How to Accept Credit Cards

In order to process credit cards for your business, you need:

  1. Merchant account from a merchant account provider
  2. To decide how credit card processing will fit into your business
  3. To decide which credit cards you want to accept. 

Merchant Account Fees

You can expect to pay the following types of fees to your Merchant Account Provider

  • Setup fee (in the $10s to $100s depending upon the solution)
  • Monthly fee (in the $10s to $100s per month)
  • Percent (%) of each transaction (usually between 2% and 10%)
  • Processing fee (usually less than $1.00)

The Merchant Account rates and fees will depend upon factors such as:

  • Duration in Business. The longer you're company has been in business, the better. This illustrates to merchant account providers that your business is stable and can be expected to stay in business. 
  • Transaction Volume. The more transactions you expect to be making generally decreases fees. It's like buying transactions "in bulk."
  • Business Risk. If the industry you're serving or kind of business you are doing has any kind of financial risk to the Merchant Account Provider, rates and fees will be higher.
  • Processing Method. Merchant Account Providers favor processing methods that offer greater security to the customer. Paper is less secure and digital processing is more secure. Facility on site processing is more secure and off site processing (e.g. tradeshows, traveling) is less secure.
  • Credit Cards Accepted. Visa and Mastercard are the 2 standard credit cards offered by default by most Merchant Account Providers. Adding American Express and Discover will generally result in additional fees because the users of these cards are higher risk.

 

Manual Credit Card Imprinters

Benefits
 
Drawbacks
Inexpensive equipment ($20-30) Carbon forms are messy
Inexpensive supplies (slips) Less secure method of processing resulting in higher transaction fees and rates
Easy to learn & use Manual processing takes more time
Portable Requires payment gateway to make compatible with web sites
Carbonless forms are clean alternative to carbon forms

 


Manual Credit Card Imprinter


Carbon Multi-Part
Credit Card Slips

Electronic Credit Card Terminals

Benefits
 
Drawbacks
More secure method of processing Expensive equipment ($150+) Note: Some Merchant Account Providers will give away equipment for a limited time to promote their services
Digital processing takes less time More complex to learn and use
Inexpensive supplies (paper tape) Not mobile; requires access to electricity and phone
Requires payment gateway to make compatible for web site sales

 

Electronic Credit Card Terminal
without Printer

Electronic Credit Card Terminal with Printer

 

 

Wireless Credit Card Terminals

Benefits
 
Drawbacks
Some Merchant Account Providers will give away equipment for a limited time to promote their services. Can* have expensive equipment. 
Inexpensive supplies (paper tape) More complex to learn and use
More secure method of processing Not reliable outside of wireless range
Digital processing takes less time Requires payment gateway to make compatible for web site sales
Mobile where wireless is available *Processing now available with cell phones

 

wirelesscreditcardterminal.jpg (5918 bytes)

Wireless
Credit Card Terminal

wirelesscreditcardterminalwithprinter.jpg (86046 bytes)

Wireless
Credit Card Terminal
with Printer

 

Virtual Credit Card Terminals

Virtual Credit Card Terminals are an online version of, or an alternative to, the credit card swipe machines used in stores. Your customer orders by phone, fax, or mail with credit card. You go to your Merchant Account Provider's web site, log in and enter the order information into Virtual Terminal, which processes the transaction.

Benefits
 
Drawbacks
No special equipment required; only Internet access is needed
No supplies needed* for typical use 
Easy to learn & use
Portable with laptop
Either LOW monthly fees ($20-40) -- or a small percentage of your sale with NO monthly fees**
Digital processing takes less time

* If you plan to be away from your computer / Internet Access, our credit card slips make this possible: 
Virtual Terminal Credit Card Slips
+ Virtual Terminal

**PayPal Virtual Terminal offers NO monthly fees with <3% per sale!

Not available without Internet connection*
Not reliable outside of wireless range*
Requires payment gateway to make compatible for web site sales

* If you plan to be away from your computer / Internet Access, our credit card slips make this possible: 
Virtual Terminal Credit Card Slips
+ Virtual Terminal

 

 

 

virtualcreditcardterminal.jpg (5756 bytes)

Virtual
Credit Card Terminal

virtualterminalscreen.gif (17313 bytes)

Virtual Terminal offered by PayPal
Screen Sample
(click to enlarge)

PayPal Payments

Benefits
 
Drawbacks
No special equipment required; only Internet access is needed Users must process their own credit cards (you cannot do it for them
No supplies needed Early users of PayPal still remember bad experiences
No need to "qualify" -- already low rates and transaction fees Novice users may need hand holding. May result in lost sale.
Portable with laptop
Built-in payment gateway and shopping cart. No extra fees for this web site compatibility.
Require no additional fees for higher risk credit cards.

 

PayPal Payments


(Standard service offered by PayPal.)

Recommendations for Various Business Types

What payment processing solution is right for you? See which business type sounds most like your business venture and your offering:

Independent Business Professionals

You are a business professional, a consultant or coach specializing in a business service. The largest part of your income comes from projects with your clients, consulting services and speaking engagements. You may also have a book, books or ebooks, CDs or DVDs, kits or inventions that you take on tour with you to sell after your presentations.

RECOMMENDATIONS: If you can have the clients you do projects for pay by check, encourage this so that you don't need to sacrifice so much of your income with merchant processing fees. Offer a credit card payment option only to those from whom you are:

  • requiring prepayment to begin work
  • providing occasional hourly consulting for
  • selling products to, either from your web site, over the phone or in person
  • having difficulty obtaining payment from at all 

For credit card processing, consider the:

Consider other options as your volume grows.

 

Small Business Product Boutique

You have a small brick-and-mortar business with a storefront in your home town. You occasionally travel with your inventory to shows, fairs, tradeshows, expos. Since your clientele exist primarily of consumers, they will expect the ability to pay with a credit card.

For credit card processing, consider the:

As your enterprise grows and sales go up in volume, consider options provided by Wireless Merchant Account Providers. Offering a client a printed receipt quickly will improve your customer's experience.

 

Business Service Storefront / Brick-&-Mortar / Point of Sale

You have a small brick-and-mortar business with a storefront.  Your inventory or offering is bound to your facility. Since your clientele exist primarily of consumers, they will expect the ability to pay with a credit card. 

For credit card processing, consider the:

As your enterprise grows, as sales go up in volume and as you expand into additional facilities, consider options provided by Electronic Merchant Account Providers.

 

 

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